Engaging Customers in a retail environment Introduction to the challenges facing retail staff

Preview: Engaging Customers in a retail environment

In this module we explore how to have a short, effective needs-based conversation with customers in a retail environment – in order to generate more sales and cross sales and to increase the amount of business we are able to do with customers.

Gain an understanding of the preparation you can do to have a more effective interaction with your customers to increase the sales made to each customer based on their needs.

Understand the five steps to follow to help move from a social discussion t a business discussion and ultimately cross sell to the customer:

  • Engage with the customer
  • Listen and understand
  • Offer to assist
  • Close the conversation
  • Follow-up

Modules in this Category

  • Delivering a presentation

    Delivering a presentation

    In this first module of this series, we look at the art and skill of preparing and delivering an effective business presentation – in a formal or semi-formal env…

  • Interviewing clients to understand needs

    Interviewing clients to understand needs

    Surprising as it seems, no one actually buys what you have to sell – merely because you want to sell it to them.  Whether it’s financial planning, con…

  • Pitching to win business

    Pitching to win business

    This SalesDNA module addresses the art of pitching to win business with potential customers – especially in competitive situations. The process of winnin…

  • Engaging Customers in a retail environment

    Engaging Customers in a retail environment

    In this module we explore how to have a short, effective needs-based conversation with customers in a retail environment – in order to generate more sales and cr…

  • Introducing products into the needs based discussion

    Introducing products into the needs based discussion

    In this module we explain how to introduce your products into a client interaction, whilst retaining a natural flow to the conversation. If your business provi…

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