Pitching to win business Establish the key messages

Preview: Pitching to win business

This SalesDNA module addresses the art of pitching to win business with potential customers – especially in competitive situations.

The process of winning a significant business deal usually involves much contact with the client. So we explore how to find out as much as possible about who you’re pitching to – long before any formal presentation occurs. Then we talk about establishing the key messages you want to deliver – and how to build the pitch around these messages.

Finally we look at the importance of rehearsing your pitch – and what should happen when you actually deliver the pitch to your potential client.

Modules in this Category

  • Delivering a presentation

    Delivering a presentation

    In this first module of this series, we look at the art and skill of preparing and delivering an effective business presentation – in a formal or semi-formal env…

  • Interviewing clients to understand needs

    Interviewing clients to understand needs

    Surprising as it seems, no one actually buys what you have to sell – merely because you want to sell it to them.  Whether it’s financial planning, con…

  • Pitching to win business

    Pitching to win business

    This SalesDNA module addresses the art of pitching to win business with potential customers – especially in competitive situations. The process of winnin…

  • Engaging Customers in a retail environment

    Engaging Customers in a retail environment

    In this module we explore how to have a short, effective needs-based conversation with customers in a retail environment – in order to generate more sales and cr…

  • Introducing products into the needs based discussion

    Introducing products into the needs based discussion

    In this module we explain how to introduce your products into a client interaction, whilst retaining a natural flow to the conversation. If your business provi…

Login