The Relationship Management Process Introduction

Preview: The Relationship Management Process

In this module, we’ll outline the Relationship Management process from prospecting  to generating leads, to calling programmes to customer meetings and ultimately presenting your solution; emphasising the importance of having a Compelling Value Proposition at the heart of the process.

Gain an understanding of how the following steps work together to create a process to consistently generate new business opportunities:

  • Prospecting
  • Generating Leads
  • Calling Programmes
  • Making the call
  • Needs based discussions
  • Presenting Solutions
  • Ongoing Relationship Management

Also understand why it is critical to have a Compelling Value Proposition in place before you even attempt any of these steps.

Modules in this Category

  • The Relationship Management Process

    The Relationship Management Process

    In this module, we’ll outline the Relationship Management process from prospecting  to generating leads, to calling programmes to customer meetings and ulti…

  • Creating your Compelling Value Proposition

    Creating your Compelling Value Proposition

    Being good at what you do professionally, and being good at selling what you do – usually requires two completely different skills sets. We look at how you can c…

  • Strategic Account Management

    Strategic Account Management

    Gain an understanding of the following six steps involved in Strategic Account Management that provide a framework for building upon existing relationships to provide …

  • Creating Effective Business Plans

    Creating Effective Business Plans

    In this module, we’ll explore why you should write a business plan, when you should write your plan and how to update it. We’ll also provide a step by step…

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