Strategic Account Management How to take the account planning process to the next level of detail

Preview: Strategic Account Management

Gain an understanding of the following six steps involved in Strategic Account Management that provide a framework for building upon existing relationships to provide solutions that meet the needs of various stakeholders:

  • Defining your products and services
  • Understanding the market
  • Understanding the client
  • Defining the client account objectives
  • Determining the client account strategies
  • Creating the action plans that underpin each strategy.

 

Modules in this Category

  • The Relationship Management Process

    The Relationship Management Process

    In this module, we’ll outline the Relationship Management process from prospecting  to generating leads, to calling programmes to customer meetings and ulti…

  • Creating your Compelling Value Proposition

    Creating your Compelling Value Proposition

    Being good at what you do professionally, and being good at selling what you do – usually requires two completely different skills sets. We look at how you can c…

  • Strategic Account Management

    Strategic Account Management

    Gain an understanding of the following six steps involved in Strategic Account Management that provide a framework for building upon existing relationships to provide …

  • Creating Effective Business Plans

    Creating Effective Business Plans

    In this module, we’ll explore why you should write a business plan, when you should write your plan and how to update it. We’ll also provide a step by step…

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